Andrew Filippone Jr.
THE RIDE TO CONQUER CANCER
A recruitment video for the 2015 Ride to Conquer Cancer, a fundraising event that takes place across Australia.
I had many, many hours of observational documentary footage from several cities over several years, and no script. The client gave me a list of message points and I built the structure and flow you see here. The program open with the boy on a bicycle is also an unscripted, documentary moment that was buried in the footage. When trimmed and scored, and then combined with audio taken from an on-event speech, it made for an evocative beginning.
This is the Sydney version of the program. I also created localized versions for Brisbane, Melbourne, and Perth.
Motion graphics by Shaun Roberts.
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